Me and inukshuks
Do you know inukshuks? I guess the answer is YES!, if you are Canadian. An NO!, when you are not.
Inukshuks are simply few rocks, erected to resemble a person (the true inukshuk more resembles just a cross, person-like statues with two legs are colled inunnguaq, but more familiar name for both is just inukshuk). The word inuksuk means “something which acts for or performs the function of a person”. These statues served as landmarks for old tribes of used by the Inuit, Inupiat, Kalaallit, Yupik, and other peoples of the Arctic region of North America, showing them danger, deep snow, spring of water, or just simply the right direction.
That’s why we in Real estate Toronto have chosen Inukshusks (or “inuksuit”) as our symbol. It represents a good symbol for a northern planner. It comes from the land and remains part of the land. The purpose is clear, to show direction and guide the way. And we are “guiding you home”. If we prepare good plans built on a solid foundation of scientific and local knowledge, common goals can be achieved. In simple terms the “inukshuk” reflects the philosophy of the company principals.
We are not alone – in Canada you can see more companies or institutions having inukshuk as a symbol. Morover, you can see inukshuks erected on our gardens…
And yes, the Vancouver 2010 Winter Olympic Games logo is a inukshuk too!
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Julie, that’s fabulous the way you integrated the Inukshuk into your logo.
Did you have friends on the Vancouver Olympics committee or is it just a coincidence?